Founded in 2019 by Carla Le, JNC Macramé carries a mission to share the intricate beauty of macramé art while creating sustainable livelihoods for rural women in Nui Tuong Village, located just three hours north of Ho Chi Minh City.
Born from a deep love for her homeland and a strong belief in women’s empowerment, JNC Macramé is more than just a brand — it is a journey of connection and transformation. Here, every handcrafted piece is a reflection of skilled hands, rekindled artistic passion, and the inner strength awakened in each woman.
● Sustainable Employment for Rural Women
● Over 50 local women have been trained and now earn stable
incomes through the art of macramé.
● Empowering Inner Strength
● Each handcrafted piece is a work of art, reflecting the resilience
and creativity of Vietnamese women.
JNC Macramé is a co-founder of the Nui Tuong Organization, a nonprofit
providing free English and life skills classes to children in rural areas.
● 100+ students have participated
● 10 students received international scholarships
● Goal: Expand the program throughout the southern mountainous
regions
In a society where rural women are often confined to domestic and agricultural roles, JNC Macramé stands for a different message:
Women are not just homemakers—they are artists, creators, and changemakers.
Each macramé knot is their voice, a declaration of identity and empowerment.
Founded in 2019, JNC Handicrafts began as a simple idea with a big mission: to combine Vietnam’s traditional craftsmanship with modern design and turn it into a socially responsible business.
Starting from a small workshop with a few artisans, we began producing handmade macramé products, blending the boho aesthetic with traditional knotting techniques.
With no significant recognition at first, we were driven by two core values: quality and integrity.
The COVID-19 pandemic was a significant test for our business, but it also became a time of
growth and resilience. During these years, we:
● Established a network of artisans in Southern Vietnam
● Reached international clients through online channels and trade fairs
We did more than just produce; we listened, customized, and grew alongside our partners.
By 2022, JNC was exporting to countries such as America, Denmark, Poland, Netherlan, Australia, France, Japan, Korea…., positioning itself as a reliable supplier of:
● Handcrafted home decor
● Eco-friendly gifts and lifestyle products
● Custom OEM/ODM services
We invested heavily in production processes, quality control, and professional packaging to ensure that every product leaving JNC was a worthy representation of Vietnamese craftsmanship.
FROM CRAFT TO COMMUNITY
Along the way, JNC became a co-founder of the Nui Tuong Organization, a nonprofit initiative that provides free English and life skills classes to children in rural areas of Vietnam.
● Over 100 students have participated in the program
● 10 students have received international scholarships
● The journey is ongoing, and we’re expanding our impact.
As we look toward the future, we are focused on:
● Expanding our portfolio of sustainable, handcrafted products
● Building a global B2B network
● Increasing our social impact through education and artisan community development
● Area: 500m2
● Number of workers: 150 people (both
full-time and part-time)
● Fully equipped with equipment to
serve workers
● Adequate lighting, hygienic vacuum
cleaner
● Satisfy oders from 5000 to 10000
units/month
● Meet the strict requirements of aesthetics,
precision, number of commitments and
progress
At JNC, we believe that every handcrafted product carries a story within it – and the biggest story we are weaving is the dream of education for children in remote areas.
As co-founders of the Nui Tuong Organization – a non-profit operating in Nam Cat Tien, Dong Nai Province, Vietnam – we have been providing free English and life skills classes to underprivileged children.
Over 100 students have participated in the program. Among them, 10 children have received international scholarships – moving beyond the mountains and stepping into new horizons.
“We don’t just make handmade products – we build the future.”
Through every keychain, handbag, macramé wall hanging… is a contribution to a sustainable business ecosystem linked to community development.
If you believe that education is a long-term investment for sustainable development, join us in spreading this program.
Connect with us to weave positive changes – one thread at a time.
